He is a salesman, a set of people who have best read the remaining set of people. Yet, as he observes, every salesman is unique, in that their experiences in facing customers are different. This was a time he spoke to sell, not the products but a lesson he learnt.
He went on to reveal:
“As salesmen when we knock the door, there are broadly two kinds of prospective customers we get to meet. One kind who unashamedly use the objectionable f-word to send us out, and the other who can be diplomatic in avoiding the case for a period. The second category is where we struggle more to convert the prospect to a customer. The problem is clear and simple, that the prospect is not strong enough to take a decision, even to say NO.”
To that part his experience did not sound any new music. Obviously, I still did not buy his talk. He went on to add:
“Today, we saw someone special, a third kind. At the sound of the doorbell, she came out. Rarely as in our profession, we got a chance to speak. She listened to all what we said, and patiently added even more – something which we can take as an evidence of prospect’s intent to buy. Just as we were about to offer to sell, she took the initiative again – subtle till now, but pronounced at this juncture of a short sale meeting. She wanted to ask her husband’s opinion on the product we offered, irrespective of the product’s benefits. She soon made the call and after her brief happy sounding conversation, we were even happier to have finally made the sale.”
The two parts of the discussion put together still did not sell value. I decided to move on finding a new story, just when he said:
“The first two categories symbolize a poorly built relationship in their personal life, but the third category is a more fruitful endeavor built on the foundations of understanding and sharing. And perhaps that is happiness!!”
I bought it now, and with thanks!
Interactions reflect relationships.