Robert Norton’s conception of communication style was inspired by the research of Bales, Bushard and a lot of other scholars from different domains. He also believed that to understand interpersonal communication, one must deal not only with what is communicated, but also with how it is communicated. Communication style was then broadly conceived to mean ‘the way one verbally and paraverbally interacts to signal how literal meaning should be taken, interpreted, filtered, or understood’.
What Norton did was essentially give shape to one of the ideas Watzlawick, Beavin, and Jackson had presented in their work, Pragmatics of human communication—a work that even contemporary scholars find fascinating. They mentioned in their work that the idea of communication style refers to the ‘how’ or process of communication than ‘what’ or content of it. Norton’s conceptualization however came later, and was more firmly grounded in theory.
The belief that lead to the foundation of communication style construct was that, like personality and attitude, the communicative predispositions that any individual holds sufficiently correlate to the extent that it can be generalized. Thus identifying these communicative predispositions was the first task.
In one of the first published series of studies by Norton and his colleagues, communication style was seen to be explained by the momentum, frequency of speech, and dominance of the communicator. The efforts furthered and soon communication style was to be described in terms of ten operational independent variables (sub constructs) and one dependent variable. How communication style has come to be explained by these variables is largely unknown (may be unpublished). But that they might have been a result of Norton’s willingness to present his conceptualization of communication style in grounded theory, which was available for the variables he chose, could be a reasonable argument.
All right! No more suspense. These variables that explained communication style were: animated, attentive, contentious, dramatic, dominant, friendly, open, relaxed, precise, impression-leaving, and lastly communicator image.
Animated: This attribute refers to how nonverbally active a person is as a communicator. A person who actively uses facial expressions and physical gestures is animated. A person whose eyes tend to reflect a great deal of what they are feeling is animated.
Attentive: This attribute refers to how alert a person is as a communicator. An attentive communicator tends to be encouraging to others, listening carefully to what they have to say. Such a person deliberately reacts in such a way that people know they are being listened to.
Contentious: This attribute refers to a person who constantly quarrels and disputes with others. Such a person may be thought of as belligerent and the cause of much interpersonal unrest.
Dramatic: This attribute refers to how verbally alive a person is. A person whose speech tends to be very picturesque is dramatic; a person who frequently exaggerates to emphasize a point is dramatic; a person who vocally acts out what is being communicated is dramatic.
Dominant: This attribute refers to the tendency to come on strong in most social situations. A person who takes charge of things when with others is dominant; a person who generally speaks very frequently in social situations is dominant.
Friendly: This attribute refers to a person who usually demonstrates kindly interest and goodwill toward others. This person is seldom hostile towards others and is usually regarded with high esteem by others.
Open: This attribute refers to how self-disclosing a person is as a communicator. A person who readily reveals personal things or openly expresses feelings and emotions is an open communicator; when other people generally know the person’s emotional state even if the person does not say anything, the person is open.
Relaxed: This attribute refers to how much at ease a communicator appears to be. A person who is not conscious of any nervous mannerisms in his speech is relaxed; a person who is calm and collected when talking is relaxed; a person whose rhythm or flow of speech is not affected by nervousness is relaxed.
Precise: When the precise communicator argues with others, he or she expects that all of the disputants will define their terms precisely, make accurate claims, and provide evidence in support of their claims.
Impression-Leaving: This attribute refers to how affecting a person is as a communicator. What this person says as well as how he says it often leaves an impression. If people react to this person when they first meet and tend to remember him, this person is impression-leaving.
Communicator Image: This attribute refers to how good a communicator a person is. If a person finds it easy to talk on a one-to-one basis or in small groups with strangers, he has a good communicator image. A person who finds it easy to maintain a conversation with a member of the opposite sex has a good communicator image.
PS: The descriptions of the variables come from a study published by Norton. This is only in respect of his work and not with any other false intention.
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